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And, uh, and the other company I will I worked with was a company called soleus. So I started buying stuff from Granger and reselling it and Granger's a huge company. And actually funny part of the story is the company, the first company I bought though.

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And uh, and then just started looking for portable air conditioners. So I'm like, Oh, I should find out what these things are. It was listed as the number three search term at that time and period. And um, so I just did a search on Yahoo or not even did a search, just looked on Yahoo homepage and at the bottom, portable air conditioners.

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He didn't know anything about SEO, didn't know anything about how to buy a product or who to buy a product from. So I did a search during summer to find, I had no idea about anything online. And, um, and he was selling computer electronic parts. He was driving a nice car and I'm driving a beat up truck into, uh, from Huntington beach to Glendale, which is probably like 48 miles or 45 miles, but it could be two hours. So he didn't, he didn't even finish college. So you saw your brother, he was killing it online and you said, why can't, why can't I do it either? And, uh, probably within six months it was already taken off really fast and, and uh, kind of just took it from there. Uh, in 2001, after working as a scientist and then kind of saw my little brother doing really well online, started this company kind of burning the midnight oil. And, um, and then after that I went to work as a hazard voice scientist and then started this company, which is kind of several different brands and companies along the way. So out of orange County, he's very successful and they've got a great company. So for about four years, five years, I was um, you know, driving around in a tank top and cleaning swimming pools and after graduated college, sold that business to a friend who still runs it. So going back, so I had, um, a newspaper route, then I started a pool business, actually swimming pool service. So, um, so that was kind of a thrust on you from the beginning. And, uh, had donuts around the house day and night and that, that's kind of how we were raised and had newspaper routes and all that kind of stuff. So my parents were, you know, we had to make our breakfast and make our lunch or earn our lunch. Yeah, well, so we always had a job when I was growing up, we had a donut shop, so we had a big family and had a donut shop and I was making donuts in the middle of the night and, and I would literally go into school with a bag of donuts that I would trade for lunches. What, what was it like growing up? What, what about your upbringing contributed to you taking this path? I'm learning, I'm learning that we got the nice setup and then I'm trying to become the aficionados, but it's fun to have it.Ĭool man. So, uh, Luke's is a, uh, podcast aficionado now and he's got the nice set up here. Um, so we elected to do that recording on there. Uh, we are in the New Air's studios right now. So, uh, just so that our audience knows that's listening. Luke, thank you so much for uh, for doing this. Stellar One Consulting Social Media - Facebook | LinkedIn | Twitter See all Episodes here - Star Talks Podcast Luke Peters - LinkedIn | NewAir Compact Appliances | Retail Band | Podcast Ways to connect with Luke and the Stellar One Team : You can also listen to the episode with Luke here: Listen, Subscribe and, if you like the show, give us a 5-Star Rating Here : Apple Podcasts | Spotify | Google Play How to maintain profit margins and manage relationships with overseas partners when your cost of goods can jump 25% overnight during trade wars.How to successfully sell on big-box retail eCommerce platforms, and how to leverage influencer marketing to launch new products.How he's been able to build incredible teams in order to successfully design, develop and bring great consumer electronic products to market.In this episode of Star Talks, Luke Peters sits down with us to talk about: Star Talks: Episode 8 with Luke Peters: Star Talks is the podcast of small conversations that inspire you to do big things and on this episode Luke Peters, the CEO & President NewAir Compact Appliances, the CEO of Retail Band, and Host of the Podcast, talks about how he's been able to create and develop successful consumer electronics brands, how to navigate and overcome the challenges a brand faces when selling into big-box retailer eCommerce websites, and how to manage relationships with factories overseas and maintain profit margins during trade war times.